Patrick Haddock is a Project Manager, User Experience and Digital Services for The Coca-Cola Company. In this role, he manages global initiatives to improve digital platforms across the company, including the internal intranet site and associated content. He joined The Cola-Cola Company in 2006, initially serving as Agency Sales Manager. In this role, he managed sales and distribution of bottle/can products to independent bottlers. Patrick has held several managerial positions within the Coca-Cola system with experience in supply chain, equipment services, sales support, and project management. He concurrently serves as President of the company’s Military Veterans Business Resource Group, which he co-founded in 2012.
Prior to joining Coca-Cola, Patrick served as an officer in the United States Army, where he led military organizations from 12 to 157 personnel responsible for multiple aspects of logistics and supply chain. His service has included three combat tours in Iraq, Kuwait, and Afghanistan.
He earned his undergraduate degree in economics and business from the Virginia Military Institute, where he now serves on the board of directors of the VMI Alumni Association. He earned his Master of Business Administration (MBA) degree from University of Georgia’s Terry College of Business, where he continues to support student-veterans. He is also a graduate of the U.S. Army Command and General Staff College. Patrick is a certified Project Management Professional (PMP) and a Lean Six Sigma Green Belt.
He continues to serve in the U.S. Army Reserve, holding the rank of Lieutenant Colonel. Patrick is a founding member and on the Executive Committee of VETLANTA, an industry collaboration of Veteran friendly/affiliated organizations in the greater Atlanta area. VETLANTA’s mission is to make Atlanta a top destination for veterans to live and work.
Outside of work, Patrick is an avid sports fan and veteran-advocate, but he mostly enjoys spending time and traveling with his family. He is married to Charlotte, and they have one son, Daniel, who is two years old.